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Thursday, April 4

12:00 p.m. to 1:00 p.m. | Keynote Luncheon

Scott Radecic, LEED®AP

Integrating Data and Design: The Future Stadium

Scott Radecic

Architecture is more than just the design of beautiful buildings. At Populous, we are designers known for creating places that draw people together, like Yankee Stadium, the London Olympics and the Super Bowl, but we didn’t become one of the largest firms of our kind by shying away from the business side of the equation. We owe our success to it. In our 35 years, we’ve designed thousands of spaces that not only delight fans but empower clients with sustainable business models. This approach sets us apart. So how do we continue to create amazing experiences for fans and create new sustainable revenues for our clients? Enter data-driven design.

To drive home this point, we formalized a strategic, long-term partnership with Nielsen Sports in 2017. The primary research, our most comprehensive to date, illustrates a growing desire by fans to connect in new ways at live sporting events. Populous designers used the data to create venue concepts that draw people together with equal parts ROI and OMG. Through a series of case studies, see how Populous creates the venues of the futures by integrating both data and design.

Scott Radecic is the founding senior principal at Populous, one of the leading architecture and design firms in the world with expertise in sports facility design and planning. Radecic received his bachelor’s in architectural engineering from Penn State, was an All-American linebacker on the 1982 national championship teams, and played 11 seasons in the NFL. His work emphasizes the inter-disciplinary nature of important sports issues.


Friday, April 5

11:30 a.m. to 1:00 p.m. | Keynote Luncheon

Heather Wishart-Smith, P.E., PMP, LEED AP BD+C, F.ASCE

What If? Design Attitude in the Age of Digital Disruption

Heather Wishart-SmithCommoditization of design and market disruption is the perfect storm for the A/E industry, particularly when we have market disrupters entering the facilities and infrastructure industry. We can continue to cling to our old ways as we sink to the bottom, with non-traditional competitors nipping at our heels, or we can use digital disruption to find a better way. Through a series of case studies, we will answer the question, “What if?,” and explore the possibilities that result when the architecture engineering industry employs digital solutions to provide safer, high quality, more comprehensive, and better options for the built environment.

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